Adopting B2C User Experience In P2P
Author: think Procurement Intuitive, on-demand, frictionless and personalised experience have played a major role in the Business-To-Consumer (B2C) market for years. During the fast adoption by consumers and ongoing technology advances, the Business-To-Business (B2B) market has been lagging. According to McKinsey’s customer-experience index rating B2B businesses significantly lag those of retail customers. In its research B2C …