PODCAST: : How to Navigate Zero-Based Budgeting & Apply its Principles to Your Category Strategy

Guest: David Ward According to Harvard Business Review, under Zero-based budgeting (ZBB), “Expenses must be justified for each new budget period based on demonstrable needs and costs, as opposed to the more common method of using last year’s budget as your starting point, then adjusting up or down. ZBB is a straightforward, intuitively simple way […]

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