The perception of procurement is often limited by external factors.
This can stem from stakeholder experiences or procurement’s internal branding, which includes the communication of their values, voice, and tone.
Katherine McCleery, a marketing and branding expert with extensive experience working with procurement services and SaaS companies, recognises the significance of a strong brand and the potential for procurement to establish their own.
In this episode of the Art of Procurement Podcast Philip Ideson, host of the Art of Procurement podcast, and Katherine discuss the importance of branding for procurement leaders, how to create and expand an effective procurement brand, and how the branding process can also enhance procurement’s role as a business partner.
Listen to the Art of Procurement Podcast.