In a new episode of the Art of Procurement podcast, host Philip Ideson is joined by Mark Webb, Managing Director of Future Purchasing, to discuss how far category management has come and how far it can go.
Mark and Philip discuss some of the current challenges and opportunities within category management, using their newly published 2024 Global Category Management Report as a basis for the conversation.
They explore some of the more notable insights from the report, including a huge 86 percent of stakeholders don’t understand their role in category management.
There’s also discussion surrounding best practices for how category managers can adapt and mature their operating models to deliver more value – and improve communication about that value across the business.
Key topics include:
- What category management is and isn’t
- Who is getting category management right?
- Trends in the digitisation of category management
- Avoiding the ‘silo’ trap
- What defines a good category management strategy
- Making meaning out of category insights
“I think category management is great fun because you have the freedom to do things. It’s not following a rote process. It’s using structure to be creative. I think that’s the great benefit of it,” said Mark.
Listen to the podcast here or find it on Apple Podcasts and Spotify.
