Become the CPO of your CATEGORY – Dr Sara Cullen





16th, 23rd & 30th September (3 x 4 hours online)  1.00pm – 5.00pm AEST

Course Outline

Category Management (CatMan) is a term many use, but few agree on what it actually is.

This one-day workshop first takes you through what CatMan is and its lead role. We then explore some of the common elements – understanding your supply base, segmenting options, and knowing the category markets and how to leverage them. It is a hands-on workshop where you will analyse your current or potential category, and take a few deep dives into the analytics and market intelligence CatMans use to become a category leader and trusted advisor in their organisations.

Learning objectives:

• Know the many different ways organisations apply and integrate CatMan
• Gain many ideas as to how utilise, leverage, and manage markets in your category.
• Understand the knowledge necessary to be an informed buyer.
• Be able to determine how successful your category is – through scorecarding and benchmarking.

Your Facilitator

Dr Sara Cullen is a global authority having helped over 150 organisations, spanning 51 countries, representing $18 billion in contracts. She is the author of 19 books and 134 best practice and research publications. Sara has been featured in the Australian Financial Review, Directions in Government, Information Economics, New Accountant, Property Australia, Oxford Handbook, and Strategic Asset Management.

She was a National Partner and Global Thought Leader at Deloitte. Sara has a PhD, a MBA, and BSc. She is a Chartered Accountant (US) and Certified Mediator. She is a Fellow at the University of Melbourne, an Assoc. at the London School of Economics, and a Fellow of IACCM (International Assoc for Commercial & Contract Management).