Government & Private Industry Procurement Teams Benefit From Strategic Alliance


Author: PASA

SimPPLY has announced a strategic alliance with Beroe, forerunners in procurement intelligence and customised market research. SimPPLY’s partnership with Beroe is an exciting step forward for procurement teams Australia wide, who now have access to Beroe’s deep expertise and robust, predictive, real-time intelligence and insights.

“The Beroe product offering is good news for the Australian procurement market. Beroe’s presence in Australia, through the relationship with SimPPLY, ensures procurement teams have quick and efficient access to leading edge intelligence,” said SimPPLY Managing Director, James Norfor.

Beroe complements SimPPLY’s AI based Expenditure Analytics and Opportunity Analysis offering. SimPPLY have analysed over AUD 80 billion in expenditure data for Australian and NZ based governments and multiple ASX list corporations.

“Through our collaboration with Beroe, SimPPLY’s Opportunity Assessments are now further enhanced to deliver even more value to our clients. Many of our current clients have already experienced the benefits of our partnership with Beroe and SimPPLY are looking forward to extending these benefits to our future clients,” said Mr. Norfor.

Beroe Inc Chief Executive Vel Dhinagaravel, has welcomed the strategic alliance with SimPPLY stating, “We are pleased to be partnering with SimPPLY, as this relationship enables the procurement community in Australia to optimally leverage SimPPLY’s advisory services along with insights developed by Beroe on category intelligence and commodities.”

Until now, only the largest Australian organisations such as banks and global companies have benefitted from Beroe’s deep expertise and comprehensive resources. SimPPLY’s local presence and partnership with Beroe ensures Beroe’s benefits are now widely accessible.

Beroe’s partnership with SimPPLY follows Beroe attaining Knowledge Partner status with The Chartered Institute of Procurement & Supply (CIPS) for Market Intelligence and Commodities.

About SimPPLY
SimPPLY’s trusted industry insights and practical, efficient solutions are employed with every SimPPLY engagement. The experienced, practitioner-led team ensure increased savings, time and productivity with sustainable results. Learn more:

About Beroe
Beroe’s unique business model provides market intelligence and analytics to global business procurement teams. Beroe leverages deep domain expertise in 300+ categories across 14 industries, with a client base of more than 80 of the Fortune 500 companies. To learn more about Beroe Inc, please visit

About Author

Procurement and Supply Australasia (PASA) is the leading provider of information and education to procurement and supply professionals throughout Australia and New Zealand. PASA supports the largest community of engaged procurement stakeholders in the region, through its renowned series of events, publications, awards, plus various community and network building activities. PASA is a trading name of BTTB Marketing, for many years recognised as the leading producer of conferences and events for the procurement profession in Australia and New Zealand. Whether producing under the BTTB, CIPSA Conferences or now PASA brands over the last ten years, our events have consistently led the market in terms of both educational and networking opportunities.

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