Five Key Reasons You Need A Mobility Solution


Author: Katie Kinraid, General Manager APAC, BluJay Solutions

We consider a mobility solution as an integral part of everything that happens in the supply chain. It gives people the ability to complete their work, anywhere, anytime, while giving visibility of those activities to those that need it, be it drivers, managers, customers or anybody else in the supply chain.

Most business plans set out to optimise workflow capabilities, improve communications, cut unnecessary expense, maximise visibility, and provide a world-class customer experience. A mobility solution, such as BluJay Solutions’ MobileSTAR, gives organisations the freedom to benefit from tried and true workflows, while having the flexibility to apply their own unique processes to ensure customers benefit.

The key features aren’t limited to any one area, but they extend across the entire supply chain process. Here are the five key reasons a mobile solution can help you optimise at every touchpoint from distribution to doorstep:

  1. Working smarter with better planning tools

It’s crucial to be able to scale infrastructure and business processes, while gaining efficiencies to improve service offerings. A mobility solution provides a community environment for multiple parties to access and collaborate on a common platform, maintaining service levels in the face of high volume and velocity without affecting the bottom line.

Users are able to correct mistakes before a delivery departs, which costs virtually nothing. However, at the point of the delivery, the penalty can be more significant. Loss of wrongly delivered goods, re-deliveries, handling customer complaints, compensatory credits, loss of trust, penalties and dissatisfied customers ultimately cost both time and money.

Whether you are a driver or in management, you can stay connected with in-built messaging, as well as book and manage jobs, increase drivers and depot workforce and schedule and assign jobs through a mobility platform, with all job surcharges and accessorial codes being captured.

2. Quicker access and faster movements

Managing the movement of freight in equipment like a shipping cargo container within depot and cross dock are vital for time and efficiency. Companies spend hundreds of thousands, and even millions, to control freight before it hits the road. With a mobile solution, you put the power of speed and accuracy in the hands of dock staff to move items through the warehouse faster, avoid unnecessary storage, maximise communication and tracking, and drastically reduce movement related costs.

A mobility solution will enable you to capture freight data and reconcile invoices and structured billing, as well as review pallet spaces and item counts for the bill. Containers can be tracked and managed, and their contents viewed, with cross dock capabilities reducing the cost of their movement. Better yet, mobility solutions will enable you to group together multiple packages for a single customer and allows you to manifest freight loading and scanning. All of this eliminates the use of paper!

3. Visibility for carriers and shippers

Without visibility into transportation processes, companies are forced to utilise more LTL (less-than-truckload) than TL (truckload), resulting in higher costs per mile, more empty miles, and an increase in carbon emissions. Having access to a large carrier network that’s easily web accessible and robust allows transportation management to run seamlessly across all points of operation.

With access to real time data, users are able to make informed decisions. They can see delivery performance and rates, undertake multiple stock counting functionalities and manage stock keeping unit (SKU) barcode masks. All of the above ultimately enhances business intelligence and paves the way for better reporting.

BluJay Solutions’ MobileSTAR also integrates with another program – TMS for Shippers. This allows those that have shipped items to track drivers on the road and gain visibility as to where shipments are, as well as change delivery times and locations through the MobileSTAR platform.

4. Enhanced driver capabilities

Commercial drivers know the main roads like the back of their hands. Local roads however, require local knowledge. Not only can you find the best route with pinpoint location accuracy, but now you can also avoid challenges with low bridges, weight restrictions and other road-delay factors. A mobility solution allows you to manage all of the on-road processes for a successful delivery and pick up of all freight.

With a mobility solution, GPS is captured at regular intervals and when certain actions are performed. Through the hands-free driver safe platform, drivers are able to review job details and special instructions. In addition, the platform captures signatures, pin numbers, photo IDs and GPS location, and encompasses driver-specific actions, such as securing, delivering and swapping photo ID. Proof of collection and deliveries are logged and jobs are marked as complete, even if offline.

5. Giving customers the power

Customer demands and expectations move with the advancement of technology. With a mobility solution, you have the ability to scale and adapt for a better customer service experience when you provide an interactive mobile interface that customers can use on any device. By giving customers the control and visibility of their packages in the last mile you’re guaranteed to boost loyalty and customer satisfaction.

Delivered on any IOS, Android device, your customers will be able to track and trace their packages in real-time and receive notifications and alerts via SMS. The portal is easy to navigate, allowing customers to interact for any delivery updates and changes, set delivery preferences and review items and retrieve packages. Customers are in control of where and when deliveries are made, whether that be to a location, safe place or a neighbour. Two-way communication between the driver and customer allows the delivery location to be changed up until the final stages of delivery.

From functionality to infrastructure, the implementation of a mobility solution is quick and seamless, providing immediate results and value. The right solution can fundamentally change your operations, with your drivers, managers, other workers and customers all staying informed with what is happening at anytime and anywhere in the field, ultimately meaning organisations can be more proactive.


BluJay Solutions delivers supply chain software and services to the world’s most progressive retailers, distributors, freight forwarders, manufacturers, and logistics service providers. To find out more about BluJay Solutions, please visit


About Author

Procurement and Supply Australasia (PASA) is the leading provider of information and education to procurement and supply professionals throughout Australia and New Zealand. PASA supports the largest community of engaged procurement stakeholders in the region, through its renowned series of events, publications, awards, plus various community and network building activities. PASA is a trading name of BTTB Marketing, for many years recognised as the leading producer of conferences and events for the procurement profession in Australia and New Zealand. Whether producing under the BTTB, CIPSA Conferences or now PASA brands over the last ten years, our events have consistently led the market in terms of both educational and networking opportunities.

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