PODCAST: Articulating Procurement’s ‘Brand Promise’ to the Organization


Guest: Chandar Pattabhiram, Chief Marketing Officer, Coupa

“It’s one thing to say ‘I saved money’ which a lot of people talk about, but it’s another to talk about the strategic value of procurement in terms of driving agility to the organization, driving competitive advantage for the organization, and then driving visibility and compliance… controlling all those pieces that a CFO cares about as much as saving money” Chandar Pattabhiram.

My guest today is Chandar Pattabhiram, the new Chief Marketing Officer at Coupa. We sat down and recorded this podcast during the SIG Fall Summit in Carlsbad, California, which explains all of the interesting background noises you may hear. I took that opportunity to get his fresh perspective on how procurement can elevate its role in the organization.



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