PODCAST: The Success of Sourcing Business Models at GuideWell


Guest: Tim Cronin, CPO, Guidwell

We’ve used sourcing business models really to redefine supplier segmentation and more importantly redefine the activities that happen once you’re in that segment”.  Tim Cronin, CPO, Guidwell

Hi there everyone, and welcome to this week’s Art of Procurement interview, which is powered by SIG.

My guest today is Tim Cronin, the CPO of GuideWell, a not-for-profit mutual holding company in the healthcare industry. Tim and I connected live at the SIG Fall Summit in Carlsbad, California, where we had an opportunity to talk about his journey with sourcing business models in a presentation with Kate Vitasek, founder and lead researcher for the Vested business methodology.


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