ANA survey finds 68% back procurement after PepsiCo decision


A survey by the Association of National Advertisers (ANA) has found PepsiCo’s decision to scrap its marketing procurement department is unlikely to herald an industry trend in this direction.

The ANA sent a survey to its procurement and financial management community asking whether they believed it would spark a shift. Of 148 member responses: 68% said “no”, 15% said “yes”, with 17% saying they weren’t sure.

Several reasons were highlighted including marking teams saying they don’t have procurement skills, and marketing procurement specialists were recognised as having expertise in contracting, supplier management, as well as negotiation and risk management skills.

The value in procurement as a neutral third party was also noted.

Data sourced from ANA; additional content by Warc staff. Read more here: 

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