Innovative SaralMarket leverages Whatsapp to shake up fruit procurement  


SaralMarket is an innovative project in India aimed at easing stock selection and procurement process for retailers in unorganized business domains, using technology. The team have started with fruits but intend to expand to other products.

Deepam Prithyani, the founder of SaralMarket, who has an IT background and worked with Accenture says: “We scan the complete wholesale fruit market of Mumbai early morning, everyday, and share photos of the fruits with their pricing and packaging details with the customers. They then place their orders over the phone. We purchase on behalf of all those customers ensuring expert picking, pack it, and ship it to them. No inventory is stocked. Talking about the technology that we use to interact with the customers, we use WhatsApp as the front-end, and thus we have not invested time in building it in-house for now.”


For more information, check out their website here:

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