Over the next two years, travel managers are expecting corporate travel bookings made via mobile to double and 80% of travel managers are expected to implement a mobile policy. So, where should TMCs begin? To support organisations, CWT’s Travel Management Institute (TMI) have published Tap into mobile service: Managed travel in the digital economy.
The study, based on a recent global survey of over 160 travel managers, traveler surveys and in-depth interviews with industry experts, explores how quickly travelers are adopting mobile travel apps, and how well their expectations are being met.
It also reviews how the latest solutions are impacting managed travel programs, and how companies can best manage the risks and opportunities, barriers to be aware of, and key steps to follow when looking to successfully manage mobile in your travel program.
The vast majority of travelers currently use apps to help achieve a seamless, supported travel experience – while increasing productivity and reducing stress levels. They also look for apps with features that continue to give them more control over their travel experience.
Despite many travel managers expecting mobile to play a greater role in managed travel programs over the coming months, a number of issues could slow the introduction of mobile services. These include: security, service offering, compliance and multiple decision makers.
Also, 18% of travel managers revealed the number of people involved in the decision-making process when implementing mobile services can act as a barrier. As a result of these barriers, some organisations have gone to the extreme measure of banning all external apps on work devices. However, this can be both counterproductive and unrealistic as mobile brings so many potential benefits that travelers will find a way to use them, regardless of company policy or technical restrictions.
So, how can companies achieve the balance between a free-for-all and over-restriction, in turn reaping the benefits of a well-managed mobile policy?
Click here to read the full report
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